Introduction

A healthcare provider was facing challenges in engaging patients and increasing appointment bookings. They partnered with Yuva Digital to enhance their digital marketing strategy and improve patient interaction.

Challenges

• Low Patient Engagement: Existing communication channels were not effectively engaging patients, with only 100 interactions per month.
• Underutilized Online Booking System: The online appointment system was underused, with only 100 bookings per month.
• Limited Online Presence: The provider’s website and social media channels lacked visibility, attracting just 1,000 visitors monthly.

Solution

Yuva Digital implemented a comprehensive digital strategy:

• Content Strategy: Developed educational and engaging content tailored to patient needs, enhancing interaction.
• SEO and Local Optimization: Improved search engine rankings and local search visibility to attract more patients.
• Social Media Campaigns: Launched targeted campaigns to increase brand awareness and drive traffic to the online booking system.

Results

• Increased Patient Engagement: Patient interactions rose by 60% to 160 per month.
• Higher Online Bookings: Online appointment bookings increased by 40% to 140 per month.
• Improved Visibility: The provider’s website traffic increased by 50%, reaching 1,500 monthly visitors.